More than ever in today’s competitive, information-saturated world, non-profit organizations—including those that focus on health care and health care advocacy—must market themselves in order to reach their targeted consumer base and supporters, and to cultivate and keep donors. It’s not easy with scarce resources and a non-profit ethos of austerity that views self-promotion with suspicion.
On the other hand, non-profits have a built-in advantage over many of their profit-driven counterparts in the marketing game: a compelling story about the tangible positive impact their organizations have on the people they serve. We’re delighted that Fellow for Life Skye Schulte, MS, MPH, (2001-2002), a senior vice president at Feinstein Kean Healthcare who specializes in strategic communications, will join us at our 2016 SPARK! Leadership Conference in Boston Nov. 5 to share her expertise in non-profit marketing in the skill building workshop “A Marketing Bootcamp: How to Share Your Story, Gain Media Attention, and Reach Donors.”
Schulte presented the session at last year’s conference, where it was very well received. Given her experience and expertise, the response to Schulte’s presentation wasn’t surprising. For more than 15 years, she has provided strategic communications counsel in the for-profit and non-profit sectors, including government organizations (Department of Homeland Security, FEMA, the National Cancer Institute, Veteran’s Administration); hospitals and health plans (Mass. General Hospital, Blue Cross/Blue Shield, Aetna); academic institutions (MIT, Duke University), emerging and established biotech and pharmaceutical companies (Novartis, Pfizer, Seres Therapeutics), and other health care and advocacy organizations (Accelerate Cure Project, Cancer Support Community, Multiple Myeloma Research Foundation). Schulte’s particular expertise is in building strong brands, establishing an online and social media presence, strategic visibility and media outreach, stakeholder and community engagement, partnership building, strategic events, needs assessment, product and project management, and cultural diplomacy.
As a Boston Schweitzer Fellow, Schulte Schulte worked with community partner Somerville Family Network to implement infant and toddler nutrition workshops to new immigrant families and taught healthy eating practices to children. Despite her busy professional life, she generously makes time for service to ASF as a member of our of board of directors and by holding occasional fundraising events for the organization.
“Every time I meet another Schweitzer Fellow, I can’t help but think of one of my favorite Dr. Seuss quotes, ‘Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not,’” says Schulte. “Fellows are doers—the people out in the world making a difference. And hearing their stories and seeing their impact inspires me every day to go out there and try my best to do the same.”
Register for the SPARK! Leadership Conference today and be prepared to be inspired by Schulte and all of our presenters and plenary speakers. See you Nov. 5!