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THE 5-2-1-0 HEALTHY KIDS COUNTDOWN
Sponsored in Indiana by Anthem Blue Cross and Blue Shield Foundation

The 5-2-1-0 Healthy Kids Countdown is a health promotion initiative built on evidence-based messaging that emphasizes healthy nutritional choices and behaviors. The program seeks to help kids live a healthy lifestyle by asking them to do four simple things:

•    Eat five fruits or vegetables per day,
•    Limit screen time (TVs, computers) to two hours or less per day,
•    Get one hour or more of physical activity per day, and
•    Drink zero sugar-sweetened beverages per day.

Developed in 2003, the 5-2-1-0 metric has since been recommended by the American Academy of Pediatricians and adopted by wellness programs across the country.

“Our hope is that through the 5-2-1-0 Healthy Kids Countdown, we will have an immediate impact on the health of underserved children and families—but that also, in the long-term, we will have equipped future health professionals and community leaders with the tools to address childhood obesity in an empowering way that emphasizes individual choices,” says ASF Executive Director Sylvia Stevens-Edouard, who played a key role in developing 5-2-1-0 during her time as the senior director of Children’s Health Initiatives at Blue Cross Blue Shield of Massachusetts.

2012-13 Anthem Blue Cross and Blue Shield Schweitzer Fellows
2011-12 Anthem Blue Cross and Blue Shield Schweitzer Fellows
5-2-1-0 Healthy Kids Countdown - Downloadable Resources

Poster

Weekly Tracking Sheet