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THE 5-2-1-0 HEALTHY KIDS COUNTDOWN
Sponsored in Indiana by Anthem Blue Cross and Blue Shield Foundation
The 5-2-1-0 Healthy Kids Countdown is a health promotion initiative built on evidence-based messaging that emphasizes healthy nutritional choices and behaviors. The program seeks to help kids live a healthy lifestyle by asking them to do four simple things:
• Eat five fruits or vegetables per day,
• Limit screen time (TVs, computers) to two hours or less per day,
• Get one hour or more of physical activity per day, and
• Drink zero sugar-sweetened beverages per day.
Developed in 2003, the 5-2-1-0 metric has since been recommended by the American Academy of Pediatricians and adopted by wellness programs across the country.
“Our hope is that through the 5-2-1-0 Healthy Kids Countdown, we will have an immediate impact on the health of underserved children and families—but that also, in the long-term, we will have equipped future health professionals and community leaders with the tools to address childhood obesity in an empowering way that emphasizes individual choices,” says ASF Executive Director Sylvia Stevens-Edouard, who played a key role in developing 5-2-1-0 during her time as the senior director of Children’s Health Initiatives at Blue Cross Blue Shield of Massachusetts.
2012-13 Anthem Blue Cross and Blue Shield Schweitzer Fellows
Kam Ming Chan, Indiana University School of Social Work
Anthem Blue Cross and Blue Shield Foundation Schweitzer Fellow
Chan will work to improve the health and well-being of low-income people
by addressing unmet needs related to healthcare education, employment,
housing, medical insurance, and nutrition. Chan plans to integrate the 5-2-1-0 Healthy Kids Countdown, a health promotion initiative based on evidence-based messaging emphasizing healthy nutritional choices and behaviors.
Community Site: HealthNet People’s Health & Dental Center; Indiana University Student Outreach Clinic - Rachel E. Pendry, Butler University College of Pharmacy & Health Sciences (Pharmacy)
Megan A. Wesler, Butler University College of Pharmacy & Health Sciences (Physician Assistant)
Anthem Blue Cross and Blue Shield Foundation Schweitzer Fellows
Working in the Haughville community (west of downtown Indianapolis),
Pendry and Wesler will develop and implement programming that focuses on
nutrition and exercise, utilizing the Indiana State Health Improvement Plan (I-SHIP). They plan to integrate the 5-2-1-0 Healthy Kids Countdown, a health promotion initiative based on evidence-based messaging emphasizing healthy nutritional choices and behaviors.
Community Site: TBD
2011-12 Anthem Blue Cross and Blue Shield Schweitzer Fellows
5-2-1-0 Healthy Kids Countdown - Downloadable Resources
Poster
Weekly Tracking Sheet
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