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THE 5-2-1-0 HEALTHY KIDS COUNTDOWN
Sponsored in California by Anthem Blue Cross Foundation

The 5-2-1-0 Healthy Kids Countdown is a health promotion initiative built on evidence-based messaging that emphasizes healthy nutritional choices and behaviors. The program seeks to help kids live a healthy lifestyle by asking them to do four simple things:

•    Eat five fruits or vegetables per day,
•    Limit screen time (TVs, computers) to two hours or less per day,
•    Get one hour or more of physical activity per day, and
•    Drink zero sugar-sweetened beverages per day.

Developed in 2003, the 5-2-1-0 metric has since been recommended by the American Academy of Pediatricians and adopted by wellness programs across the country.

“Our hope is that through the 5-2-1-0 Healthy Kids Countdown, we will have an immediate impact on the health of underserved children and families—but that also, in the long-term, we will have equipped future health professionals and community leaders with the tools to address childhood obesity in an empowering way that emphasizes individual choices,” says ASF Executive Director Sylvia Stevens-Edouard, who played a key role in developing 5-2-1-0 during her time as the senior director of Children’s Health Initiatives at Blue Cross Blue Shield of Massachusetts.

2012-13 Anthem Blue Cross Foundation Schweitzer Fellows
  • Miriam Barrere and Francisco Virgen-Giron, Samuel Merritt University School of Nursing
    Anthem Blue Cross Foundation Schweitzer Fellows
    Barrere and Virgen-Giron will implement an obesity wellness program and screenings for Hispanic children in Hayward. They plan to incorporate the 5-2-1-0 Healthy Kids Countdown, a health promotion initiative based on evidence-based messaging that emphasizes healthy nutritional choices and behaviors.
    Community Site: Tiburcio Vasquez Health Center
  • Soaman Dizechi, Touro University, California School of Public Health/School of Osteopathic Medicine
    Anthem Blue Cross Foundation Schweitzer Fellow
    Dizechi will provide nutrition and fitness information to low income Hispanic/Latino families who are part of the Napa Valley Soccer League and will also help them access available health services in Solano County. He plans to incorporate the 5-2-1-0 Healthy Kids Countdown, a health promotion initiative based on evidence-based messaging that emphasizes healthy nutritional choices and behaviors.
    Community Site: Morton Field, Mare Island, Vallejo
2011-12 Anthem Blue Cross Foundation Schweitzer Fellows
  • Leanne Almario, Stanford University School of Medicine
    Anthem Blue Cross Foundation Schweitzer Fellow
    Almario created and implemented a diabetes prevention program serving Native American youth. She integrated the 5-2-1-0 Healthy Kids Countdown, a health promotion initiative based on evidence-based messaging emphasizing healthy nutritional choices and behaviors.
    Community Site: Indian Health Center of Santa Clara Valley
  • Shibani Rajadhyksha, University of California, San Francisco School of Dentistry
    Anthem Blue Cross Foundation Schweitzer Fellow
    Rajadhyksha carried out a health and science education program for underserved 5th graders. She integrated the 5-2-1-0 Healthy Kids Countdown, a health promotion initiative based on evidence-based messaging emphasizing healthy nutritional choices and behaviors.
    Community Site: E.R. Taylor Elementary School, San Francisco
2010-11 Anthem Blue Cross Foundation Schweitzer Fellows
  • Kathryn Hall, UC Berkeley School of Public Health
    Anthem Blue Cross Foundation Schweitzer Fellow
    Hall addressed the overall health of underserved children ages 6-18 by developing a program called "Green Knights" that provides age-appropriate classes on topics such as nutrition (5-2-1-0), obesity, diabetes, vaccinations, OTC drug use, hygiene, recreational activities, environmental health and building a strong immune system. Community Site: Leonard J. Meltzer Boys & Girls Club in Oakland
5-2-1-0 Healthy Kids Countdown - Downloadable Resources

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